It is for the Gucci by Gucci fragrance and is directed by David Lynch.Ģ008: Gucci opens the New York global flagship in Trump Tower on Fifth Avenue.
#Vintage gucci accessory collection history tv#
The Ginza flagship opens in Tokyo, and the Landmark Hong Kong flagship opens.Ģ007: The first TV ad campaign runs. A year later, she adds the role of creative director for men’s wear.Ģ006: The company signs a long-term licensing agreement with P&G for the production and worldwide distribution of its fragrances. Mark Lee, ceo of PPR-owned Yves Saint Laurent, is named Gucci brand chief.Ģ005: Giannini is appointed creative director of women’s rtw following her successful relaunch of the Flora print as a bag collection. Robert Polet, the head of Unilever’s $7.8 billion frozen-food division, trades ice cream and fish sticks for handbags and stilettos as the new ceo of Gucci Group. John Ray takes over men’s design Alessandra Facchinetti takes women’s, and Giannini becomes creative director of accessories. It is ultimately saved when white knight François Pinault of strategic investment firm PPR (known as Pinault Printemps Redoute at the time) starts amassing a portfolio of luxury brands.Ģ002: Frida Giannini, previously handbag designer for Fendi, joins the label’s accessories department, contributing bold reinventions of house signatures as part of Ford’s design team.Ģ004: Ford and De Sole leave the company when they and parent PPR fail to come to terms over a new contract. The company weathers a hostile takeover bid by LVMH Moët Hennessy Louis Vuitton chief executive Bernard Arnault. Maurizio Gucci is gunned down by a hit man commissioned by his ex-wife, Patrizia Reggiani.ġ996 to 1997: Ford’s collection of white cutout jersey dresses fastened with abstract horse-bit belts sets the sleek, sexy, modern style of the house’s look in the Nineties and establishes it as a brand dedicated to evening glamour - and consequently attracts hordes of Hollywood actors and actress.ġ999 to 2000: The Jackie bag relaunches in many colors and variations, triggering a huge and sustained response. He immediately begins reining in licenses, franchises and secondary lines to reverse a decade that saw overexposure of the brand and cheapening of its image. His first collection, for fall 1995, focuses on jet-set glamour and is a critical and commercial success, putting the label back at the forefront of fashion.ġ995: Domenico De Sole, previously chief executive officer of Gucci America Inc., is appointed Gucci Group’s ceo. She brings Richard Lambertson, head of Bergdorf’s accessories department, to be design director.ġ990: American designer Tom Ford is hired to oversee women’s rtw.ġ993: Maurizio Gucci transfers his shares to Investcorp, ending the family’s involvement in the firm.ġ994: Tom Ford is appointed creative director. The fund lures Dawn Mello, then president of Bergdorf Goodman, to revitalize the brand. A store dedicated to clothing opens at 699 Fifth Avenue in New York, while 689 Fifth Avenue focuses on shoes, bags, luggage and accessories.ġ981: Ready-to-wear parades for the first time at the Florentine fashion shows at the Sala Bianca, playing heavily on the Flora print.ġ982: Gucci gets the legal SpA designation leadership eventually passes to Rodolfo Gucci.ġ985: The iconic loafer is displayed at the Metropolitan Museum of Art in New York and becomes part of the permanent collection.ġ989: The Anglo-Arabian holding company Investcorp purchases 50 percent of Gucci shares.
Maurizio Gucci, son of Rodolfo, goes to work with his uncle Aldo in New York, until 1982.Īround this time, the brand is hitting its fashion stride. Around this time, the GG logo is applied to canvas and used for bags, small leather goods, luggage and the first pieces of clothing.ġ966: The Flora scarf print is designed for Princess Grace of Monaco. The bag that Jacqueline Kennedy is seen with is renamed the Jackie. Regis Hotel at 55th Street.ġ961: Stores open in London and Palm Beach. The Gucci loafer with metal horsebit is created.ġ955: The house’s crest becomes a registered trademark.ġ960: The New York store moves to a Fifth Avenue address next to the St. Guccio Gucci dies at age 72, 15 days after the New York store opens. when Aldo opens the first American store in the Savoy Plaza Hotel on East 58th Street in New York. Around this time, the green-red-green web becomes a hallmark of the company.ġ953: Gucci becomes a pioneer of Italian design in the U.S. 1948: Maurizio Gucci is born to Rodolfo and his wife, Alessandra.ġ951: Rodolfo opens the first Milan store, on Via Montenapoleone.
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